The Sustainable Scrunchie
The Sustainable Scrunchie

The Sustainable Scrunchie

Regular price£17.00
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  • FREE for orders over £100

We all remember scrunchies from the 90s: they come in different fabrics, colours and materials and are a great addition to every look. Scrunchies are currently having a renaissance, however it’s not easy to find a sustainable version. We decided to solve this problem!

The inside of our scrunchie is made out of 90% organic cotton and 10% recycled elastane while the outside fabric is not only sustainable (organic fibres) but also comes from our own production waste. Which means that you can mix and match your SABINNA scrunchie with your SABINNA clothes and help us reduce fabric waste. We make them in our studios in Vienna and London.

  • Ethically made in Europe
  • Hand crafted
  • Natural Fibres
  • Upcycled
  • Vegan


Where style is sustainable. 
Our mission is to prove that your style can, and should, be sustainable.
Your style, our promise.
We have carefully curated our collection of brands both for their style and dedication to sustainability.
We donate 20% of our profits to eco-conscious charities.
You never have to choose between style and ethics.
We’re building a supportive, inspiring community of individuals who want to drive real, positive change in the fashion industry.
Join us!
 Follow our journey & keep up to date with our latest news and events via our Newsletter and Instagram.

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our promise

The word 'löfte' means promise in Swedish. Our promise to you is that every item will be carefully selected for both style and sustainability. 

Customer reviews


Very happy! It was brilliant! I contacted Lofte for guidance about sizing and received my order very quickly. Can't recommend Lofte highly enough!

Alison M.

Gorgeous mask! The customer service, delivery and mask itself were all wonderful.

Rachel B.

Like receiving a gift! ... A joy to receive, beautifully wrapped and packaged, prompt delivery... I definitely recommend this company... Thank you!

Sally R.

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