Our Blog

  To celebrate the launch of Löfte, we are hosting a 10 day pop up in Shoreditch at 9 Club Row, just round the corner from the luxury boutiques o...

  It's great to see so many more products that are compostable and many are also labelled as recyclable and biodegradable. But do we really know w...

In recent years, sustainability become more and more popular. 80% of consumers indicate that sustainability is now important to them*. This increase in demand for sustainability has been positive and an obvious step in the right direction.

Yet some brands are 'greenwashing' consumers into thinking their brand and collections are more sustainable than they really are. Greenwashing is immoral, misguiding and ultimately toxic for our planet - but what actually is it?

We all want to help protect our planet & people, and when something is labelled as 'sustainable' it makes that purchase just that little bit easier. 

But what does sustainable clothing actually mean?

When you want to buy something new, it's important to start understanding the labels a bit more. So, which fabrics are sustainable?

Sustainable fashion takes into account both its environmental and socio-economic impact. It's about our planet and our people.

An interview with Sjaniel, the wonderful makeup artist for our first ever campaign! Sjaniel discusses sustainable, ethical makeup and the holistic approach to her work.