SABINNA

SABINNA

SABINNA Lofte alma pyjamas
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SABINNA is a female-led conscious lifestyle brand. Offering sustainable and education-led fashion, we operate from a studio and retail space in East London, as well as a small knitwear studio in Vienna. Our goal is to create ethical fashion that puts people and the environment at the forefront of everything we do, without compromising our aesthetic. 
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We’ve nurtured close relationships with our manufacturing partners in the UK, Vienna, and Portugal, keeping our production local and considered. Beyond our products, we are mindful about all aspects of our business – from eco-friendly packaging to fair wages for everyone in our supply chain. 
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We want to shift the perception of what sustainable fashion can look like, through our focus on bold prints, statement pieces and timeless silhouettes. Transparency is at the core of the business. By educating our customers on ethical fashion and consumption, we are combatting greenwashing and giving them the power to make informed decisions. We do this through a variety of mediums, including workshops, a podcast, and webinars. 
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