Why we chose her
I fell in love with the contrast between her surprisingly feminine shapes and dynamic prints. The contrast of both is what makes her pieces so compelling. Shapes that are beautiful but subtle, are transformed into pieces that demand attention.
And of course, Isabel not only creates stunning pieces but they are responsibly made. Many of her pieces, including the Florence dress and Freya top, are reversible, meaning that every piece can be styled and worn in multiple ways. She works incredibly closely with her ateliers to ensure the absolute minimum of waste - so efficiently in fact, that she was able to showcase all the waste from her work in a small statue at LFW (see below).
Isabel founded her eponymous brand in London, after graduating from the renowned Parsons school of design in New York.
Isabel has worked for numerous designers, such as Burberry, Emilia Wickstead and Elle Magazine in London and Naeem Khan and Tanya Taylor in New York.
In New York, she also worked as an Assistant Designer for high-end evening wear designer, Alexandra Vidal, as well as freelancing for print design company Style Council.
“The UK produces 1 million tonnes of textile waste in a year, which is enough to fill up Wembley stadium. And as fashion becomes cheaper and cheaper so does the labour that produces it, resulting in poor treatment for those who make the clothes.
These issues are why we want to make a difference with our brand, and resolve to be part of the solution, not the problem.
We strive to be ethically conscious in every step of the process. From knowing our entire supply chain by basing it in the U.K, which means an ability to monitor working conditions, to making sure we don’t contribute unnecessarily to landfill.
We work with sustainably conscious seamstresses in London who ensure our fabric is cut economically to minimise waste. The prints and pattern pieces are also designed in such a way that the fabric waste is kept to a minimum”